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Avoid making costly mistakes again: Use your own logistics data to optimize operations, sales, and delivery during Black Friday 2025.
Even though the calendar says August, the year’s most intense sales period - Black Friday/Week/Month - is just around the corner.
For many enterprises, this is a critical time for both revenue and customer loyalty.
But one thing is the campaigns and discounts. Something else entirely is what happens behind the scenes in picking, packing, and delivery.
If you want to come out stronger this year, you need to start with one question: What can you learn from last year?
In this blog post, we guide you on how to use last year’s data from Shipmondo Analytics to predict bottlenecks, prepare your warehouse, and improve your deliveries for Black Friday 2025.
That way, you can create fast, precise deliveries and better customer experiences that ensure customers keep coming back after the sales event.
Use last year’s logistics data to make smarter decisions this year
Most companies have a feeling of how last year’s Black Friday went - but do you have full control over the exact details?
When did your warehouse experience peak?
Which products sold the most?
Which products were returned - and why?
Which carriers delivered fastest and most reliably?
Where (and by whom) did pick and pack errors occur?
With Shipmondo Analytics, you get access to detailed key figures for logistics and order flow. Everything from shipping patterns to employee performance and return behavior.
You choose the period you want to analyze; specific days, weeks, the entire Black Month, or something else.
Let’s look at what it could look like if we choose the period November 1 to December 8, to cover the entire Cyber Week and early Christmas sales.
When did it start to get hectic?
Should you increase staffing on Wednesday or Thursday of Black Week - or only on Cyber Monday?
With Order Analytics, you can see exactly how the order volume was distributed day by day.
How many orders were received, how many were shipped and picked up, and what was the daily average?
This allows you to assemble the team in the best possible way and prioritize tasks at the right times.
You can also analyze how many items each order contained on average - and how this was distributed; were there many small orders with just one item, or did you suddenly get a wave of bigger carts with five or more products?
This way, you can set sales goals and - for example - the size of the shopping cart to optimize profit relative to last year’s earnings.
This gives you the insight to anticipate peak loads, optimize staffing and packing flow, and consider packaging and other transport costs.
Which products caused the most extra work?
Is your current carrier setup ready for this year’s volume?
Choosing the wrong shipping options costs both time and money.
In Shipment Analytics, you can see which shipping products and carriers you used - and how they performed.
How many shipments went out each day? How many parcels? What did they weigh? And what was the daily average?
If a single carrier handled your entire volume, it may be worth reviewing your current shipping agreements and considering possible reasons why.
With the option to filter by specific carriers and shipping agreements, you can easily identify what went well - and where adjustments are needed.
Perhaps you need to switch providers for certain markets or take a closer look at pricing and shipping rules in your checkout?
Where did the profit go - without anyone noticing?
Black Friday isn’t just about selling a lot - it’s about selling right.
With Fulfillment Analytics og Return Portal Analytics, you can discover which products caused unnecessary trouble.
Which items were returned most frequently, and can you reduce this? In Return Portal Analytics, you see returns day by day and on average.
You get an overview of reasons and resolutions, and can analyze return patterns by SKU, product name, and chosen return method.
Which products were returned most often - and why? Was it the size, color, fit - or something else entirely?
This allows you to adjust descriptions, assortment, or offers - and saves both your team and customer service extra work.
You can also review how return cases were resolved. Perhaps gift cards and exchanges should be highlighted as alternatives to refunds?
And where did picking errors happen - and how do you avoid them?
Errors during peak season cost not only time but money. In Fulfillment Analytics, you also see which products were picked incorrectly and how often. You can analyze error rates per day and per employee, and see which products typically went wrong in the flow.
Are there SKU’s that always end up wrong in the package? Maybe they should be packed differently, stored in a different location in the warehouse, or removed from the promotional assortment this year?
How did your team perform?
Who performs best under high pressure - and where is there room for improvement?
Your team is the backbone of Black Friday success. With Pick Path Analytics, you get full insight into how employees performed under pressure.
You can, for example, get an overview of the number of pick paths, items picked, and how many orders were paused - broken down hour by hour and employee by employee.
You can see how quickly pick paths were handled, and how efficiently each employee worked - both overall and on average per pick and item.
Use this to create a staffing plan that actually matches the real peak loads. This can help delegate responsibility and ensure even better training for those who may need it.
Black Friday starts with data - not discounts
It’s tempting to believe Black Friday is about the wildest deals and biggest discounts.
But the truth is that the biggest advantage comes when you tackle the numbers behind the sales.
The math has to add up so you ensure Black Friday is a success on the bottom line too. And you need to keep track of the increased order volume in operations.
Only when you have control over this can you ramp up campaigns and ensure a better experience for both customers and employees.
Shipmondo Analytics gives you insights that make it possible to make well-informed decisions - before, during, and after the busiest sales period of the year.
Let’s make sure your logistics not only cope but actually become a competitive advantage that boosts both your bottom line and customer satisfaction.
Want us to help you get Black Friday ready?
